Redstone wants partners to drive sales with BTCC deal

Integrator agrees sponsorship plan for newly named touring car team Redstone Racing and asks vendors to get involved in marketing opportunities

Redstone is offering its vendor partners the chance to lend their name to a leading British Touring Car Championship (BTCC).

The integrator has recently become the headline sponsor of the Motorbase Performance BTCC team, which has been renamed Redstone Racing. The sponsorship package includes branding on cars for two rounds of the season and the ability to bring customers along to races and make use of hospitality suites.

A number of vendors, including Brocade and Lancope, have already agreed to get involved in sponsorship opportunities, as part of a programme Redstone is dubbing Accelerated Alliance.

Redstone sales director Richard Archer said: "We are absolutely delighted to be offering this opportunity to our key vendor partners. More than just a sponsorship package, the Accelerated Alliance is a strategic marketing programme that can really help our vendor partners increase engagement with Redstone and its customers while giving them the opportunity to immerse themselves in the exhilarating 2012 BTCC season. We cannot wait to welcome them on board."