Westcoast adds to HP config toolbox

Distributor launches iCreate Workstation configuration tool after lengthy development process

Westcoast is hoping to simplify the process of configuring a workstation with the launch of its iCreate configuration platform.

After two years' development, the new tool is being tested by a select group of its reseller customers.

According to Westcoast, iCreate allows users to choose a configuration by software or hardware platform. It also offers a platform for resellers to sell pre-built workstations, which will help increase efficiency, delivery times and – most importantly – reduce the cost of sale.

Alex Tatham, sales and marketing director at Westcoast, said: "Although there are existing tools that may include functionality elements of iCreate, there is nothing out there in the channel offering all these product features in one simple-to-use web tool.

"The USP it offers allows a user to identify and purchase their configuration by either hardware platform or software application," he added. "At Westcoast we are always seeking to innovate and provide new, exciting tools to help our customers serve their clients. The next step is to implement iCreate into our resellers’ websites, because we believe it will become a vital piece of kit to help their business.”