Medium secures Panasonic distribution

Displays and projectors focus of new distributor deal

Audiovisual specialist Medium has taken on Panasonic's projectors and displays for UK distribution.

Ian Sempers (pictured), managing director and founder of Medium UK, said Panasonic is a brand with a strong heritage in the channel and further bolstered recently by its acquisition of Sanyo.

"The portfolio offers additional benefits to our reseller partners in terms of an extremely broad range of screen sizes, up to 152in, and a strong presence in the key 5,000 lumens-plus space," Sempers said in a statement.

He added that Panasonic's products are also very reliable, with the company having reported a product failure rate of 0.8 per cent.

Daniel Rose, category manager for professional projectors and displays at Panasonic, indicated that the vendor is looking to take a bigger bite of the education, projection and large-format displays markets.