EntaTech takes Fuller approach to marketing

New position will focus on increasing IT distribution

Distributor EntaTech has taken on a marketing manager from the world of broadcasting.

The new hire, Kate Fuller (pictured), has a decade of marketing experience in a variety of industries – but most recently worked at Wolverhampton radio station Beacon Radio, where she was marketing manager for nearly seven years.

"Fuller looked after all marketing communications, events and partner campaigns and was fundamental in supporting the business to achieve their biggest market share in seven years," said Enta in a statement.

"Fuller will provide strategic direction for the marketing department and oversee all our marketing activities."

The new marketing manager will help vendors promote product to resellers, partly by developing the company web sites entatech.com and entaonline.com as well as manage vendor marketing campaigns, events, public relations, and advertising.

This is a new position reporting to the commercial manager.