Synaxon adds Westcoast to partner list

Dealer group adds more than 133,000 products to its armoury after tie-in with Theale-based distributor

Synaxon has added Westcoast to its list of suppliers, giving its resellers access to more than 133,000 products.

The deal will enable resellers to compare stock availability and prices from Westcoast against other Synaxon distributor supplier partners, and place orders through its EGIS online procurement facility.

Westcoast will now be able to participate in Synaxon's iTrends marketing programme and in turn access the Synaxon partner community.

Derek Jones, managing director of Synaxon, said: "We are very pleased to welcome Westcoast to our list of suppliers in the UK.

"This makes us stronger as a group and gives our members access to an even wider choice of products and the potential to build a trading relationship with one of the most well-established, credible and capable IT distributors in the UK.

"It also means our members will see even more exclusive special offers being put forward through iTrends every month."

Alex Tatham, sales and marketing director at Westcoast, said the partnership will create new opportunities.

"We are thrilled to be joining the Synaxon UK community and believe that this agreement will bring many benefits not only to us, but also to Synaxon and its members.

"At present the majority of Synaxon members do not hold an account with Westcoast. We sincerely hope that over the course of the next few months, the vast majority will become trading accounts and, indeed, valued partners for Westcoast," he added.