Avnet offers resellers social media leg-up

Distributor launches tool to help resellers disseminate vendor content to customers

Resellers lacking the time or knowledge to create a social media buzz for their vendor partners have been offered a helping hand by Avnet Technology Solutions.

The distributor has teamed up with purechannelapps to create a tool that syndicates and disseminates social media content from Avnet's leading vendors to end users, via its network of business partners.

Since the April launch, more than 75 business partners have registered with the service, which is called Avnet socialondemand.

Bruce Hockin, head of solutions strategy at Avnet Technology Solutions, argued that resellers often find it a challenge to create this sort of content.

"By giving them a regular stream of targeted content which they can post as their own, we will help them build their social presence and positively influence the end-user decision-making process," he said.

The tool has so far generated more than 7,000 clicks, downloads and retweets for its vendors, Avnet claimed.