ShoreTel adds ex Avaya duo to EMEA team

Keith Bartlett and Darren Pattie join comms vendor

Former Avaya directors Keith Bartlett and Darren Pattie have joined rival ShoreTel's top EMEA management team.

The comms vendor today announced three top-level EMEA appointments as it proclaimed that the growth of its business in the region has "reached a tipping point".

Bartlett and Pattie both join from Vodafone in the posts of EMEA business development director and EMEA distribution director, respectively. Before that, both served stints at ShoreTel's fierce rival Avaya, with Pattie at one time heading up the vendor's UK enterprise channel.

At the same time, ShoreTel announced the appointment of company insider Justin Nelson to the post of EMEA sales director, where he will be responsible for growing the EMEA high-touch sales team. He was previously US national sales director.

EMEA managing director Adrian Hipkiss said: "ShoreTel has reached a tipping point in the growth of our business in EMEA.

"Our recent M5 acquisition, the investment in our UC offering and the demands of a burgeoning customer and partner base need to be reflected in our management layer. Keith, Justin and Darren bring with them extensive knowledge and experience of the telecommunications industry; their leadership and strategic vision will help propel ShoreTel to achieve bigger and better successes."