Ingram makes Crucial signings

Distribution giant signs deal to supply Crucial and Lexar memory and storage products to UK partner base

Ingram Micro has expanded its memory and storage offering by agreeing to supply Crucial and Lexar products to the UK market.

The Crucial and Lexar brands are global brands of Micron Technology - one of the largest DRam and Nand manufacturers globally.

Crucial specialises in SSDs and memory upgrades for more than 50,000 desktops, laptops, servers and workstations, while Lexar offers a range of products across flash memory categoryies including USB flash drives, backup drives, card readers and photo memory cards.

All products will be available with immediate effect.

Mike Farrah, commercial director at Ingram Micro, said: “We are constantly listening to the needs of our customer base – we already have a broad portfolio of components products, but it is important that we maintain our leading breadth, availability and competitive price by working with new partners.”

Farrah added: “With recent product shortages in some areas, our breadth of product and worldwide scale of availability allowed us to make product available to the SMB reseller when others couldn’t, while our expanded portfolio of netbooks and smartphones is driving increased sales for memory and SSD products. The Lexar and Crucial brands will further cement our position as the distributor of choice for memory and storage products.”

Paul Reynolds, regional sales manager at Crucial, added: “We are pleased to have Ingram Micro UK on board as a new distributor. The agreement significantly increases our reach into the UK channel and allows resellers across the country to access our wide and award-winning range of products from a reliable and experienced, local distributor.”