The life of Riley for ambitious VIP Computers

Distributor appoints Insight and Dabs alumnus Craig Riley to newly created business development role

VIP Computers has appointed a new business development manager to help drive the company's organic growth plans.

Craig Riley, formerly of VARs Insight and Dabs, was appointed to the position, which has been newly created by the distributor.

Riley's role will revolve around ensuring consistency of approach across the company's accounts, as well as developing strategic direction.

Speaking about his new appointment and his vision for the company, Riley claimed his channel contacts will be invaluable.

He said: "VIP has an excellent reputation in the channel which is one of the main reasons I am so happy to be here.

"I have very strong relationships with my client base and the ability to offer them a full suite of products with a level of service beyond the norm."

Sales director Dave Stevinson claimed the company wants to continue its growth both through acquisitions and organically.

He said: "Craig has a wealth of experience in the reseller tier and I am pleased that he has accepted my offer to take the challenge of utilising that expertise at VIP.

"He has a tremendous depth of understanding of major resellers' requirements. This is a new role and is all part of the "organic growth" part of our expansion."