Gorton has Impact on AV business development

Integrator announces hire to develop consultant and main contract markets

Audiovisual integrator Impact has appointed Jeff Gorton as its new business development manager targeting growth in the consultant and main contractor market sectors.

Mark Hudson, managing director of Impact, said in a statement: "Gorton has an outstanding track record and a wealth of industry experience and sector knowledge. He is a high-calibre individual and we are delighted that he shares our vision."

Audiovisual consultancies would benefit from the assistance that business development management would be able to render. "We recognise the true value that the consultant community is able to provide to the end customer," asserted Hudson.

Gorton previously worked at audiovisual integration product maker Extron Electronics and has 14 years of experience in AV.