Red Solutions entices resellers with Encoded Media

Audiovisual specialist moves into third-party distribution

Audiovisual reseller Red Solutions has embarked on a foray into distributing product to other resellers, signing a deal with IP video app developer Encoded Media.

Rob Sheriff (pictured), managing director of Red Solutions, said the move into third-party distribution was a "natural evolution" of what the firm already does.

"Red has served its vendor partners as a sales agent since 2003, providing sales and technical support to AV integrators and resellers on behalf of a range of brands from the UK," he said in a statement.

The company will push Encoded Media's full range of VoIP offerings, including presentation suites for business and education markets.

Sheriff said Red is holding a product showcase for resellers at Beaumont House, Old Windsor, on 28 June.