Autotask and Synergy score Manchester City deal

Companies supply club with everything from back-office support to ticket sales

Vendor Autotask has announced that its software has been used to support Manchester City Football Club, in partnership with service provider Synergy Technology.

Synergy, which has more than 10 years' experience working with the club, provides constant front-of-house and back-office IT support for the club, which employs 350 staff worldwide.

During its selection process, Synergy reviewed 10 systems before picking Autotask, with which it has worked for more than two years.

Together the companies' technologies are used to run customer ticket provision, project management and a support panel, as well as work scheduling and analytics.

Managing director of Synergy Technology Tony Poole (pictured) said: "We were impressed with the vision behind Autotask, its approach and understanding of our type of business – managed service provision.

"We felt that Autotask was a platform that would allow us to grow business success. As our customer requirements evolve, our use of Autotask can evolve," he added.

The club's IT department has looked to increase its focus on data to help make strategic business decisions, a development Poole thinks fits in with the flexibility of the technology Synergy provides.

Poole added: "In order to support Manchester City Football Club's ambitions to monitor current performance and predict future needs, we wanted a solution that could evolve and flex to different scenarios.

"We knew our needs and the needs of our customer were going to change significantly over time."

Mark Banfield, international managing director of Autotask, said: "Autotask is a purpose-built platform specifically designed for managed services providers.

"We have built a dynamic solution that grows with our customers and is strongly positioned worldwide."