RES Software keeps it simple

Software vendor wants to simplify messaging to its partners to improve on growth figures

RES Software plans to improve its growth figures for the first half of 2012 by simplifying its messaging to partners.

The firm posted a 78 per cent year on year increase in UK licence bookings in the first half of the year, with customer renewal rates standing at about 95 per cent.

The company, which has recruited an additional 40 partners this year, bringing the total to 68, attributes its growth to partner success particularly in the health, government and education verticals.

RES is not looking to recruit further partners, according to senior product manager Grant Tiller.

He said: "We want to ensure the partners we do have are properly enabled and can articulate our message to their end users. We do not want to dilute our channel so that it becomes unmanageable."

The software vendor, which saw worldwide licence bookings in 2012's Q2 grow 70 per cent year on year, is cutting down on complexity.

Tiller continued: "In past years, our partners have suffered from our complex messaging. Because the market was not as well established then, we had to invent terminology.

"If you look at the likes of Microsoft, Citrix and VMware, there is support from those vendors in this space now, so there is more understanding, which makes it easier for us and our partners."