Demuto takes French firm Coservit under its wing

Paris-based business development company pairs up with UK channel consultancy and promises resellers chances to grow

A French IT business development company is promising the UK channel growth opportunities after launching in the UK alongside channel consultancy Demuto.

Coservit, which has established its UK base in Warrington, provides business development services through the channel and is looking to bring its business partnerships with the likes of HP, Cisco, Sage, IBM and Xerox to the UK channel with consultancy Demuto's help.

Demuto was set up in 2008 by former Bell Micro executive Antony Young, who will head up Coservit's UK branch.

He said: "We have worked with Coservit for around three years and we are a natural fit. Where [at Demuto] I do consultation, [Coservit] follows up with the tools."

Young claimed Coservit's sales prospecting platform tool, Viadeis, will give reseller sales staff automated pre-sales assistance.

He added: "The platform combines business and technology messages for sales staff. After asking the potential customer around 30 questions, the [programme] gives compelling reasons for them to follow up after completing bespoke analysis."

Coservit's president Francois Mateo said: "We are extremely excited about the opportunity in the UK and will be harnessing our existing relationships with global vendors to provide immediate benefit to the channel here.

"We are confident that our solutions can bring increased growth for UK partners."