Investment fuels record turnover for Blue Chip

VAR claims this year's £500,000 investment will lay foundations for further growth

VAR Blue Chip claims that its investment strategy has paid off and has contributed to a year of record turnover.

The Poole-based reseller announced turnover of £19m for its year ending 30 September, after investing around £500,000 in the business throughout the year, which it claims has fuelled its expansion.

Blue Chip, which re-launched its headquarters in May to mark its 20th year in business, has added 24 new staff in the last year to accommodate the growth.

On top of its office refit, Blue Chip has invested heavily in its cloud programme, customer service programme and interactive website.

Managing director Richard Cook said the key to the company's success has been differentiation.

"In this climate, it is not enough just to offer first class IT products and services," he said. "By listening in detail to customers, we have developed a number of customer-centric initiatives of importance to them... Differentiation is a key focus of our growth strategy."

Cook added that this year's investment will lay the foundations for future growth.