CRN UK and 2112 Group form transatlantic partnership

Deal will see two organisations develop media and consultative products to support tens of thousands of IT resellers across UK and North America

CRN UK is pleased to announce a new partnership with US-based 2112 Group, in a move that will deliver exciting new content to both territories.

Under the partnership, The 2112 Group will be the exclusive channel partner of CRN UK in the US, reselling and supporting CRN UK and Channelweb.co.uk products through its Channelnomics brand, including advertising, multimedia marketing tools and lead-gen offerings.

In turn, CRN UK will sell and support 2112 consultation, research and strategic content products and services in the UK.

The two organisations will also collaborate on and create products and services that give IT vendors greater and more effective access to their partners in North America and Europe.

Larry Walsh, president and chief executive of The 2112 Group, said: "The partnership, which will marry the resources of Channelnomics and CRN UK, will provide our clients with the opportunity to reach more resellers, systems integrators and service providers through one consolidated media and professional services provider.

"No other channel media or professional services firm can provide the trans-Atlantic insights, marketing products or communications reach that 2112 and CRN UK can together."

The two firms are already working together on content syndication sharing news and analyses, but in the coming year, the editorial teams of Channelnomics and CRN UK will develop jointly produced editorial products.

Alan Loader, publisher of CRN UK, said: "Vendors are increasingly thinking globally, evaluating what territories they want to invest into. The tie-up between CRN UK and 2112 allows vendors to access information advising them how and where to invest as well as helping them execute global channel programmes and maximise global revenue streams."

Through the collaborative partnership, marketers will be able to access products and services for North America, and the United Kingdom or both. Together, The 2112 Group, Channelnomics, and CRN UK service a combined trans-Atlantic market of more than 100,000 IT resellers, managed services providers and systems integrators that drive more than half a trillion dollars in annual economic activity annually.

Walsh added: “With the channel driving increasing volumes of IT sales and economic activity, the services and support provided by 2112, Channelnomics and CRN UK are of critical importance to the success of vendors, distributors and solution providers. Together, 2112 and Incisive Media will create new and innovative means for helping our clients improve performance in their indirect sales.”