Two become one as Magirus brand retired

Avnet confirms that Magirus brand will no longer be in operation as of yesterday following last year's acquisition

The Magirus brand has disappeared from view following the distributor's integration into Avnet Technology Solutions (TS).

The distributor announced that communication to partners and customers will now be branded as Avnet, and Magirus email addresses will be changed. All website traffic will be automatically redirected to Avnet web pages.

Avnet noted that the Magirus legal entity will not be affected in the brand integration.

Graeme Watt, Avnet's EMEA president, said the integrated distributor will continue to put customers' needs first following the acquisition.

"Avnet TS is committed to providing customers and partners with the knowledge, tools, products and resources to help them successfully pursue business opportunities and tackle customers' IT requirements," he added.

"We continue to invest in the development of programmes, solutions and services in high-growth markets to help accelerate industry success for our partners and customers."

Last month, the distributor unveiled its new top management line-up following the acquisition of Magirus last summer.

Eponymous founder Christian Magirus was given the role of vice president of services for Avnet in EMEA, as well as sitting on its executive management team in the region, while other Magirus vice presidents and directors also remained in top roles.