Ancoris snaps up fellow Google reseller Appogee

Reseller acquires competitor to bolster its Google offering

VAR reseller Ancoris has snapped up fellow Google reseller Appogee in the hope of further developing its Google Cloud Platform.

Last month, Ancoris teamed up with software assessment firm SoftWatch in the hope of encouraging businesses away from Microsoft over to its Google Apps offering. The Bracknell-based firm is hoping to lure in even more customers following the acquisition of Appogee, which is also based in the Berkshire town.

Appogee, which was established in 2010, claims to be among the first Google Cloud Service partners in the UK, and develops what it claims are cost-effective applications using Google platforms for its hundreds of customers which include publishing firm Trinity Mirror Group.

Ancoris' managing director David McLeman said the move will mean his business will benefit from Appogee's app development, big data capabilities and cloud storage.

The buyout, which was closed for an undisclosed sum, will see Appogee's former general manager Stuart Keeble become chief technology officer at Ancoris.

Keeble said his firm's acquisition will enhance the company's enterprise computing offerings.

"Appogee is an excellent fit with Ancoris," he added. "With Google covering an ever broader range of enterprise computing capabilities, the Appogee team are excited to be able to introduce new ways of working to our clients both through our products and our custom applications built on Google Cloud Platform."

Mark Hodgson, head of global partner programmes at Google, said he was excited that two of the most experienced Google partners have joined forces in the UK, adding that the move reflects the trend that customers are expanding their Google solutions.