Brocade unveils new channel finance scheme

Subscription Plus aims to drive more customer acquisition through the channel with new flexible offers

Brocade is hoping its channel partners will enjoy a surge in net new customers following the launch of its new finance offer.

According to the vendor, its Subscription Plus offer gives customers no-risk flexibility as well as operating efficiency.

The company claims that financed deals prove to be four times larger than cash deals, with an 80 per cent repeat-business rate, and it hopes this is reflected following this week's launch.

As part of the offer, VARs' customers will be able to pay for Brocade networking solutions on a monthly subscription basis, while being able to increase or decrease the number of installed ports or even cancel the agreement with 60 days' notice without penalty. Upgrades and migration are included during the duration of the contract as well, claimed Brocade.

The Solutions Plus offer allows customers to bundle together a tailored financial package which allows them to manage their risks, according to the vendor, which added that the move will help customers better balance their capex and opex expenditure according to their business requirements.

Brocade's worldwide channel sales and marketing director Regan McGrath said the move will increase flexibility for customers.

"Based on partner and customer feedback, there has been a great demand to bundle all deal elements under one financial agreement, while maintaining the flexibility and simplicity," he added.