Industry veterans rock up at Annodata

Comms channel stalwarts Mike Mason and Martin St Quinton tasked with helping VAR reach £100m turnover

VAR Annodata Solutions has enlisted two industry veterans to help it crack the £100m-turnover barrier.

Former Intrinsic boss Mike Mason (pictured) has come on board as managing director of Annodata's unified communications and collaboration business, while Azzurri Communications founder Martin St Quinton has joined as non-executive chairman.

The Hertfordshire-based print, UC and infrastructure services specialist - which was founded 25 years ago by brothers Andrew and Tim Harman - currently boasts a turnover of £65m.

Neither of the new recruits are short of experience growing mid-sized channel firms.

Before leading a £30m private equity-backed sale of Cisco Gold partner Intrinsic in 2011, Mason held senior leadership roles at France Telecom, BT and Capita. More recently, Mason took on a non-executive role at AV reseller avsnet, a position he will continue to hold.

St Quinton founded Azzurri in 2000 before it was sold to The Prudential Group for £180m six years later. He has been tasked with helping grow the company as well as unifying Annodata's telecoms arm with the rest of its core business functions.

Mason claimed that Annodata is well positioned to help end users as they invest in collaboration technology.

"I look forward to the next stage of the Annodata story and helping the company reach their target in becoming a £100m-turnover business," he said.