Triade links arms with Sennheiser

Consumer electronics division of Computer 2000 signs distribution agreement with headset, headphone and microphone vendor

Triade, Computer 2000's consumer electronics business unit, has signed a distribution agreement with headset and headphone vendor Sennheiser.

Under the terms of the deal, Triade's reseller and retailer customer base will have enhanced access to Sennheiser's range of wired and wireless headsets and accessories for the professional business market.

Jo-anne Foreman, director of Triade UK and Ireland, said: "Sennheiser is recognised as a premium-quality brand in the business audio market and its hugely impressive range meets all the needs of business users.

"This agreement means that UC and telephony resellers can now take advantage of our unrivalled stock-holding and logistics resources to maximise availability of Sennheiser solutions. There are huge growth opportunities in the professional headset market and Sennheiser's products present resellers with excellent margin opportunities," she added.

Jane Craven, sales director at Sennheiser, said: "With its exceptional distribution capabilities, Triade is able to offer great levels of service to resellers. This agreement extends Sennheiser’s reach in the market and means that our solutions are more readily available to many more B2B resellers throughout the UK. We will be working with Triade to increase awareness of our products and drive sales though promotions and incentives that offer more value and profit potential for partners.”