Vendor cloudwash is confusing customers, warns Ovum

Fleur Doidge
clock

Analyst says there is too much marketing hype and too many impractical ideas about cloud

Vendors are engaging in a range of marketing tricks and gimmicks, especially cloudwashing, and simply confusing potential customers thinking about integration PaaS (iPaaS) investments, according to...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
Palo Alto Networks completes IBM QRadar deal

Vendor

‘Our partnership with IBM reinforces our commitment to innovation and our conviction in the tremendous benefit of QRadar customers adopting Cortex XSIAM for a robust, data-driven security platform that offers transformative efficiency and effectiveness in defending against evolving cyberthreats,’ says Palo Alto Networks CEO Nikesh Arora

clock 04 September 2024 • 3 min read
Arrow Electronics becomes Citrix distributor for North America and Europe

Vendor

Strategic distribution agreement to commence in October 2024

clock 30 August 2024 • 1 min read

More on Services and Outsourcing

'We're considering expanding our portfolio into tech advisory and managed services' - Fusion Consulting bags eight-figure funding package

'We're considering expanding our portfolio into tech advisory and managed services' - Fusion Consulting bags eight-figure funding package

The professional services firm tells CRN how it plans to use the new funds

Kelsey Rees
clock 16 August 2024 • 2 min read
Nebula Global Services recognised on FEBE Growth 100

Nebula Global Services recognised on FEBE Growth 100

It is one of only two IT services firms on the list

Kelsey Rees
clock 19 June 2024 • 1 min read
Performanta unveils new Microsoft Copilot integration with its Safe XDR platform

Performanta unveils new Microsoft Copilot integration with its Safe XDR platform

The MSSP revealed the platform at its inaugural Cyber Safety Summit yesterday to a room packed with CISOs

Kelsey Rees
clock 22 March 2024 • 3 min read