ASM to distribute Sennheiser to B2B VARs

Popular audio headsets to move through the IT channel

London "tail-end" and non-core product distributor ASM Technologies has signed up to offer quality headsets from Sennheiser to the IT channel.

According to ASM, the companies have a long-standing relationship, but have now agreed to channel Sennheiser's headset range through resellers to the business and contact centre markets.

"ASM Technologies is a unique technology distribution company in the IT sector which helps SIs and VARs consolidate their unruly supply chains... by offering the IT channel access to a broad portfolio of more than 800 manufacturers, vendors and publishers from over 2,500 suppliers through one single supplier interface," it said in its announcement.

Sennheiser Communications is a joint venture between the electro-acoustics specialist Sennheiser Electronic and the hearing healthcare specialist William Demant Holding Group. Its high-quality wireless and wired headsets for mobile phones, call centres, computers and gaming enjoy an excellent reputation in the audio market.