Farmer to plough Barracuda's channel furrow

Former Trend Micro director Rob Farmer pops up at security and storage vendor

Security and storage vendor Barracuda Networks has hired former Trend Micro director Robert Farmer to head its EMEA channel.

In his newly created role of EMEA channel manager, Farmer is charged with building on Barracuda's channel marketing and sales strategy across the region.

Farmer (pictured) was one of several EMEA management figures to leave Trend Micro at the start of 2013 as part of a drive to diffuse more power to individual regions such as the UK. He held the position of EMEA alliances director.

According to his LinkedIn profile, Farmer began working at Barracuda in May.

Michael Hughes, senior vice president of worldwide sales at Barracuda, said: "Given his experience and proven track record, appointing Rob as Barracuda's EMEA channel manager is another step forward for Barracuda's growing channel programme.

"We want to help our partners take advantage of Barracuda's broad solution set and use the available partner tools and resources to drive mutual business growth. We believe Rob is the right person to make this happen in EMEA."