Game on for Entatech in brand launch

Distributor expands gaming offering and prepares to launch gaming brand

Entatech is about to launch a gaming buying group called the Ministry of Gaming to boost games-related sales through distribution.

According to Enta, the buying group will promote seven vendors - MadCatz, Fractal Design, XFX, Gigabyte, Iiyama, Zotac and Arctic - via exclusive product pricing and marketing material for participating resellers.

"Vendors are provided with a platform on which to promote and launch current and new products to a captive audience," according to a statement from Enta.

Two new vendors are also being added to the distributor's gaming portfolio: case and PSU manufacturer Spire and mouse, keyboard and gaming surface vendor Mionix.

Both will soon be available at Entaonline.com, the distributor said.