Hammer nails European Tandberg Data deal

UK-headquartered specialist distie branches out to help data storage and protection vendor grow market

Ambitious specialist distributor Hammer has signed a European distribution deal with Tandberg Data to supply its data storage and protection products across the region.

The distributor claims the deal gives its rapidly growing European sales force access to Tandberg's product range including tape, disk, RDX removable disk and software for backup, archiving and disaster recovery.

Eddy Bergiers, regional European sales director at Hammer, said: "We are excited about working with Tandberg Data to accelerate growth in our fast-developing European business.

"We see Tandberg Data as playing a significant role in developing our tape and backup business across mainland Europe, and we look forward to working closely with them to fulfil the needs of both new and existing resellers focused on this market." "

David Spate, sales director NS Europe at Tandberg Data, added: "Hammer's years of experience providing value-added services to European vertical markets is just what we were looking for to strengthen our European network. We look forward to a long and mutually beneficial relationship."