Veeam promises channel loyalty as it hails strong growth

Virtualisation vendor insists it won't be tempted to take massive deals direct as it boasts Q3 sales hike

Virtualisation vendor Veeam has insisted the channel is at the heart of its company and said it would never be tempted to take large deals direct as it grows.

In the quarter ending 30 September, Veeam charged towards its goal of becoming a $1bn revenue company as total bookings revenue jumped 41 per cent annually, while new licence bookings shot up more than a third - 36 per cent - over the same period.

Veeam's Q3 marked the 29th consecutive quarter of sales growth for the firm, while total bookings revenue rocketed 60 per cent annually for the first three quarters of the year combined.

Its enterprise segment in EMEA was a stand-out business for the firm, with the northen segment posting 227 per cent sales growth annually, while the southern part almost doubled sales - up 95 per cent - year on year.

The firm's European channel director Gilles Pommier said that Q3's results were particularly welcome as its Q2 had been so successful he thought this quarter would seem worse off in comparison.

He added that the company has met its target of growing its European partner numbers by 30 per cent and is totally committed to doing the right thing for its partners.

"Our DNA is channel and we will remain channel; it's part of the success of Veeam," he said.

"We are very dedicated to the channel and we are willing to develop them, help them and make them more profitable. We will continue to be channel focused. We don't want to focus any accounts directly or any partners directly, always through distributors."