Tech Data goes Nutz

Distributor signs headphone vendor to its consumer division

Tech Data has added to its expanding consumer electronics product range by inking a deal with Nutz Headphones.

Although Nutz was formed in the UK only last July, the distributor says it is making a significant impact in the market with its range of coloured headphones, earphones and speakers.

Mark Glasspool, director of consumer electronics at Tech Data, said: "Nutz is an exciting addition to our growing consumer range and one that we expect to be extremely popular with our customers. This agreement will enable the company to continue its rapid growth and make it easier for retailers and web stores to take advantage of the strong brand image and high levels of interest that are being generated by Nutz products.”

Back in 2011 Tech Data, then trading as Computer 2000, launched its consumer electronics push, as it saw an opportunity to forge ahead in new markets.