EMC and VMware brainchild Pivotal lands in EMEA

Big data-focused vendor to set up European hub in London's Tech City

Big data tech vendor Pivotal is set to open a European hub in London's Tech City in the new year, signalling its global expansion plans.

The company was set up by EMC, VMware and General Electric – which invested $105m (£64m) into the company for a 10 per cent stake – and was introduced to the industry earlier this year.

At EMC's partner event in Las Vegas back in May, the big data company was described as a "billion-dollar business in the making". The firm was set up to take advantage of the huge growth in so-called third platform IT – mobile, social, cloud and big data.

The US-headquartered firm is heading to EMEA in the new year, and it will make itself at home in London's Tech City, welcoming in 75 staff.

The firm said it hopes to expand its customer base across EMEA as well as work with local community and industry groups.

Former VMware boss and now-Pivotal chief executive Paul Maritz said the company's Old Street base is a great starting point for its growth.

"Tech City is one of the most exciting technology ecosystems in the world right now, thanks to its fantastic and dynamic mix of talent, infrastructure and the active support of the UK government," he said.

"Becoming part of the Tech City community is exactly what Pivotal wanted in order to foster high growth opportunities across multiple sectors."