Exertis Gem forges new audio partnership

Three brands from Sound United to be offered

Distributor Exertis Gem has signed up to push audio product from Sound United.

According to trade marketing manager Faye Le Duc, Gem will offer the Polk, Definitive Technology and Boom brands via its new Sound United partnership.

"Between the three brands, Sound United has covered a wide spectrum of consumer demographics, from gaming enthusiasts, premium high-end home audio, to lifestyle or on-the-go audio," she said in an email.

"Polk Audio is one of the only third-party accessories available for Xbox One and both Definitive Audio and Boom have seen great success in other territories."

Sound United is a California, US-based company formed through the merging of the three brands.