VIP pulls out of MENASA region

Distributor decides to focus resources on 'core markets' of Europe and US

VIP has announced it is to make a "controlled exit" from the Middle East, North Africa and South Asia (MENASA) markets, despite building a successful storage business in the region.

The decision to close the Dubai-headquartered business reflects the company's desire to "redirect resources and increase focus on core markets across Europe and US where the group is positioned as a system manufacturer as well as a broadline distributor," it said in a statement.

Despite the decision, the division remained profitable after its first year on the market, VIP has claimed, with managing director Harprit Singh set to form a new partnership with another firm in the region to build on the storage expertise created over the year.

"In an amicable split, Singh will be joining hands with Falcon Technologies, a European company specialising in storage, ensuring that he and his team can provide business continuity to the customer base of VIP in the region. We wish him continued success in his future endeavours," the statement said.

VIP added that all after-sales support will be provided by VIP's UK arm.