EMC botherer Pure Storage grabs $225m funding

Noisy flash storage upstart now valued at $3bn following late-stage funding success, according to reports

Pure Storage's valuation has risen to over $3bn after the flash storage upstart reportedly completed another bumper fundraising round.

According to reports, the noisy start-up has bagged $225m in a late-stage funding round, bringing its total capital raised to a cool $470m.

Despite enjoying an annual growth rate of 700 per cent, Pure pitched itself as David to EMC's Goliath in a recent blog and has taken every opportunity to take pot shots at the storage market leader.

Pure's valuation now stands at treble what it was last August, when it snapped up $150m in Series E funding, according to Re/code.

Chief executive Scott Dietzen – who recently shaved his head for a publicity stunt – told the website that Pure is in no hurry to go public despite its rapid rise to prominence.

"There are some luxuries that we have as a private company that we want to preserve for a little while longer," he said.