Amazon unveils wearable tech store

Category is expanding fast and consumers want to learn more, says e-tailer

Cloud giant Amazon has launched an online store to sell wearable technology, bringing activity trackers, smartwatches, wearable camera technology and the like under one web-based "roof".

John Nemeth, director of wireless and mobile electronics at Amazon, said the category is developing fast.

"Our customers are increasingly coming to Amazon to shop and learn about these devices. We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs," Nemeth said in a statement.

Some wearable technologies had been around for nearly a decade, he noted. Brands on the Amazon store, which is currently accessible only via the US .com site, include names such as Samsung, Jawbone and GoPro as well as emerging brands Basis, Misfit, Narrative and Bionym.

There is also a Learning Center section proffering product videos and buying guides as well as a news section for the category which will have announcements and reviews.