Espion hopes to carve out a new niche with SimpliVity

Value-added distributor on the hunt for resellers in UK and Ireland on behalf of 'disruptive' US vendor

VAD Espion is hoping to launch a new reseller ecosystem after winning a UK and Ireland distribution deal with converged infrastructure vendor SimpliVity.

The vendor, whose flagship platform OmniCube replaces traditional IT stacks with a simplified building block, claims its solutions are significantly cheaper than its competition.

Jim Lehane, head of technology at Espion, which also works with A10 Networks, Riverbed and Tintri in the UK, claimed the potential for the product is "phenomenal".

“We were blindsided at our first SimpliVity demo," he said. "Its concept of ‘packing the stack’ into one single box that holds servers, switches and storage, combined with its ability to de-dupe and back up all with a WAN function makes it an incredibly exciting brand.

"When companies actually try the product, they deploy it quickly so our SimpliVity game plan is to firstly target and convert progressive organisations where switching to highly disruptive technologies is easier.”

Mitch Breen, senior vice president of global sales at SimpliVity, said: “We are thrilled to partner with Espion in the UK and Irish markets and value Epsion’s market and technical expertise in design, deployment and support. Espion truly understands the disruptive nature of OmniCube and the impact SimpliVity will have in the European market.”