Bullish Fujitsu appeals to 'disillusioned' VARs
Vendor claims it can offer a 'breath of fresh air' in a 'stale' market as it goes on targeted channel recruitment drive
Fujitsu is on an aggressive hunt for new channel partners as it eyes growth in the education and healthcare markets.
The vendor is looking to sign up new SELECT-level partners focusing on the enterprise server, storage and workstation space, and is launching the Fujitsu World Tour shortly to flirt with potential new channel recruits as it goes into the next stage of its Channel Acceleration Programme.
It is set to reveal all to existing and potential partners at its dedicated channel event on Wednesday 2 July at the National Motorcycle Museum near Birmingham.
Simon Worsfold, channel sales director of the Technology Products Group at Fujitsu UK & Ireland, said: “The Channel Acceleration Programme has been a tremendous success. As we have proven beyond any doubt, Fujitsu can add value for partners that other vendors can’t. The focus and investment we have put into driving channel engagement and sales is paying off handsomely. We have outgrown our competitors in every segment of the market – and Fujitsu resellers are reaping the rewards.
“We are now refreshing that plan to give our partners new impetus and new energy. We are intent on helping them address the emerging opportunities as enterprises reshape their datacentres and infrastructures and as the emphasis shifts away from cost and towards productivity, efficiency and service.”
He added: “There is a tangible shift in the enterprise market with customers now focusing on the quality, dependability and corporate responsibility of their supplier much more. This plays into Fujitsu’s hands and with the momentum we have in all markets right now, we see even more and bigger opportunities for our partners developing in education and in the healthcare sector and we can build further on that with our channel partners. We will help them develop and win new opportunities and ensure that their business is protected and profitable.
“We have a message to resellers who are disillusioned about the vendor support they get in any way: come and hear what Fujitsu has to say and what Fujitsu has to offer you. We believe that you’ll find our approach is a breath of fresh air in a market where messages have become increasingly stale and repetitive.”