EMEA leads expanding projector market in Q2
Volumes expand to two million units around the world, with EMEA alone seeing 32 per cent growth
Some 17 per cent more projectors were sold around the world in the second quarter versus the same quarter a year ago, according to Futuresource, with EMEA leading the way.
Specialist market analyst Futuresource released new figures showing a 17 per cent sales expansion to two million units - a "staggering" result, according to the analyst firm. In revenue terms, the global projector market expanded nine per cent to $2.4bn (£1.4bn).
The top performer was EMEA, which alone saw shipments rise 32 per cent in the period to 611,000 units, and revenues increase 20 per cent to $668m.
Claire Kerrison, market analyst at Futuresource, noted also that projector sales benefited from Fifa World Cup "promotional activity" particularly in Western Europe and North America. This had an effect in B2B as well as B2C channels.
"Several vendors used the event as a vehicle to highlight the ever-decreasing price of 1080p, sales of which increased 63 per cent year on year in home display applications, to 142,000 units. However, recent price reductions have also caused a surge in demand for 1080p in corporate displays and institutional applications, which witnessed sales of 1080p rising by 125 per cent and 327 per cent respectively year on year," Kerrison said.
"Consequently, XGA continues to lose market share as it fails to remain competitive; worldwide Q2 sales remained flat at less than one per cent growth and now only account for 39 per cent of the market."
There was a clear correlation between market performance and the strength of the country's retail channel - Germany, Italy and the Netherlands boasted some of the highest rates of volume growth, with a combined year-on-year average of 64 per cent, according to Futuresource's announcement.
The Middle East and Africa bought 150,000 projectors - representing year-on-year quarterly growth of 42 per cent.
Shipments in Eastern Europe were flat, expanding less than one per cent year on year to 72,000 units. In that market, value actually fell three per cent to $73m.