Tintri shoots Arrow into EMEA channel

Storage fledgling signs distribution deal as it eyes global domination

Storage vendor Tintri has signed up Arrow in an EMEA deal it hopes will propel its global channel-expansion plans.

The US vendor, which specialises in virtualisation technology and aims to reduce complexity and costs for mainly mid-sized customers, was founded in 2008 but officially launched in 2011.

Since then, it has talked up its intentions to woo resellers and also managed to bag a $75m (£45.15m) round of funding.

As of today, the firm will team up with Arrow across EMEA to spread its entire portfolio throughout the channel. Arrow will take its wares to 29 countries across the region in a bid to drive the vendor's plans for rapid growth.

Tintri's EMEA channel manager Sally Reade said the Arrow signing is an important step for the company.

"With our expanded channel partner programme, we believe we now have put all the key elements in place to further build our strong sales channel and help businesses across Europe to improve storage efficiencies in their virtualised environments," she said.

"The appointment of Arrow as a key distributor across EMEA is in line with the channel expansion strategy that we set out for 2014 [and we are] now in a great position to build a solid basis for long-term growth."