Cloud Distribution outgrows offices

Distributor opens new Reading base after claiming its business was 'bursting at the seams'

Cloud Distribution has moved into new digs in Reading to accommodate its growth.

The security and networking distributor, which recently ranked fourth in the Tech Track 100 index, has set up shop in Reading's Green Park, one junction closer to London than its old base in Theale.

Cloud director Adam Davison said the VAD had taken on nine new staff in 2014 so far and is looking to expand further.

"We outgrew where we were and were bursting at the seams," he said. "We're now in Reading's Silicon Valley and will be keeping company with people such as Cisco, Huawei and Symantec."

The new base features Cloud's first-ever permanent training facilities and will soon also house a demonstration suite.

At the same time, Cloud has launched a partner enablement portal and a refreshed website, which Davison claimed marks it out from the competition.

"A lot of distributors' websites are really an advertisement for their vendors and I think a lot of that space is paid for out of vendor marketing funds," he said. "With ours, partners can immediately see the tools that will facilitate them taking new products to market as well as understanding very clearly the solutions from our vendors."

All these changes are designed to support Cloud as it morphs from its roots as a Meraki distributor to one focusing on a portfolio of vendors straddling the areas of security, enterprise mobility, LAN and WAN, Davison added.