Epson goes for shock and AWE approach

Vendor signs second UK distributor - AWE Europe - to grow market share for home cinema projector range

Epson has expanded its UK distribution stable with the addition of AWE Europe.

Under the terms of the deal, AWE Europe will supply the vendor's projector and home cinema projector range to its network of UK resellers.

It means the vendor now works with two UK distribution partners, the other being Midwich Home.

Products included in the deal are the EH-TW660W and EH-TW6600 projectors and the EH-TW7200, EH-TW9200 and EH-TW9200W 3D home cinema range.

Claire Robinson, sales manager for visual instruments at Epson UK, said: “We have partnered with AWE Europe as they are well established in this industry and combine a blend of product knowledge, market experience, sales support and training to ensure that our customers receive the very best levels of service possible.”

Stuart Tickle, managing director at AWE Europe, added: “We are delighted to be working with Epson in the UK. Their products will play a significant role in our business.

"This is a great opportunity to meet customers’ demands for the very best in home cinema projection."