Actual Virtual picked as 2X's first UK distributor

Distributor adds another vendor to its books following recent agreements with NComputing and LG

Fledgling distributor Actual Virtual has announced it has appointed another vendor, bringing on board Maltese outfit 2X Software.

Founded in 2005, 2X specialises in virtual desktops, and claims to have a quicker installation process than competitors such as Citrix, and also provides mobile device management and remote desktop services.

Actual Virtual will be 2X's first UK distributor - previously it has been operating via direct sales and selling direct to its UK-based resellers.

Simon Greer, managing director at Actual Virtual, said the partnership came about with representatives from both sides approaching each other simultaneously.

Greer commented: "We were looking for a desktop application delivery partner and it just seemed like a good match. We spent a bit of time road-testing solutions, the product set as well as the set-up of the company and 2X was far and away the best choice.

"They have got the right ideas about developing a channel, and they have recognised that adopting a channel-only model is a good way to approach the UK market," Greer said.

Ekaterina Mayorova, 2X's channel account manager for EMEA, said that with the Actual Virtual partnership the firm is hoping to attract more Citrix and VMware resellers and add to its current base of 101 active UK partners, although she did not give a specific target number.

Mayorova said the appointment of Actual Virtual was due to the UK becoming a "priority market" in 2015.

Mayorova commented: "We have not been very active in the UK, but we feel if we are more proactive we will get much more success here."

Actual Virtual, which became operational on 1 January 2014 and specialises in virtual desktops and related products, is also partnered with NComputing, Atrust, Userful and LG.

Greer said the firm has also recently signed up Stratodesk, a US-headquartered firm which helps organisations move across to thin client, but is not necessarily bound by hardware.