LogRhythm dances to new partner beat

Security intelligence vendor updates its marketing, training and financial incentive offerings to partners

LogRhythm is updating its EMEA partner programme with a refresh to its marketing, training and incentive offerings.

The vendor, founded in 2003 and headquartered in Boulder, Colorado, provides security intelligence which responds to cyber threats.

Under the programme refresh, LogRhythm is updating its Thrive Reach marketing platform, which is designed to help partners with marketing materials, such as emails, web banners and direct mailers.

Under its incentives programme, Thrive Rewards, the company is also introducing a prepaid cash card and it claims to offer a "lucrative remuneration structure for channel sales".

LogRhythm is also putting in place Thrive Academy, which it says will allow partners to keep themselves updated on technology through online training programmes.

Stuart Quinsey, director of EMEA channels at LogRhythm, said: "With our continued growth and success in EMEA, our partners have never been more important. As such, we continue to enrich our channel programme to reflect this.

"Providing partners with strong marketing tools and assets will enable them to build strong pipelines, while our new incentive offering encourages a mutually rewarding business relationship.

"This, along with our continued support, indicates our 100 per cent commitment to the channel, which will ultimately, empower LogRhythm's channel base to sell more, learn more and earn more," Quinsey commented.

Nick Garlick, managing director at Nebulas, a partner of LogRhythm, said: "We have been a LogRhythm partner for seven years and we are delighted to see their continued investment into the channel. It is essential for any vendor who wishes to build upon existing success in the channel to continue to maintain and increase support which will help build pipeline and ultimately close business."