VAR dishes out 'loyalty umbrellas' to customers

JMC rewards clients of more than 20 years with branded brolly and a selfie

Reseller JMC IT is rewarding its long-standing customers with an unusual gift combination: a "loyalty umbrella" and a selfie.

As part of its Brollywood campaign, the Manchester firm will hand out branded umbrellas to 37 of its customers with whom it has worked for 20 years or more. On receiving their prize, customers will be offered the chance to take a selfie with their new gift to commemorate the special moment.

JMC's managing director Andrew Burgess said an umbrella is the ideal gift for its customers.

"This fun initiative reminds [customers] that JMC not only has their IT needs covered, but that we're always willing to go a step further, in this case providing some extra support in coping with the British rain!" he said.

Chartered accountancy firm Booth Ainsworth LLP is the first recipient of the prize, which pleased its head of professional practices Gary Cook (pictured).

"We're honoured to be the first recipients of a loyalty umbrella and we're looking forward to working with JMC for many years to come," he said.