VAR Silverbug nets 'transformational' deal with Wolves

Deal to sponsor Wolverhampton Wanderers Football Club said to be worth "well over six figures"

VAR Silverbug has signed a one-year sponsorship deal with Wolverhampton Wanderers Football Club it claims will be "transformational" for the business.

The deal, said to be worth "well over six figures", will see the Silverbug brand feature on the 2015/16 Wolves home and away shirts, as well as the technical training kit.

Wolves and Silverbug have a long shared history, with the Midlands football club becoming one of Silverbug's first clients in 2000. Since then, Silverbug has worked on several projects with Wolves, including the £22m Stan Cullis stand redevelopment and providing IT helpdesk support for the business.

Speaking to CRN, Silverbug's head of marketing, Neil Fairbrother, said the deal is set to have a huge impact on the company.

"The brand will be out there on the jersey, the jersey will be out there on TV, and globally it's going to be on YouTube. It's partly about brand recognition but it's also a lead generation exercise. We are going to have events with Wolves which we invite our partners to.

"It's transformational for the brand and we believe it's going to be transformational for the business as well," he said.

Owen Daley, managing director at Silverbug, said: "As a lifelong fan of Wolverhampton Wanderers I'm delighted to be announcing that my company, Silverbug, will be the club's main sponsor for the 2015/16 season.

"Having been involved with the club behind the scenes for 15 years, I personally know the Wolves family very well so when the opportunity came up I grabbed it with both hands."

Jez Moxey, chief executive of Wolves, said: "Silverbug have been a crucial business partner for Wolves for over a decade. They have played a key role in helping us deliver our club plans and have ensured we stay at the very forefront of IT developments, benefitting the club and its supporters."

Milton Keynes-based Silverbug is partnered with Microsoft, NetApp and Lenovo.