Liquidware Labs selects Actual Virtual in niche partner hunt

Virtualisation player targets Actual Virtual's 'niche' reseller base with new distribution agreement

Liquidware Labs has signed up desktop virtualisation distributor Actual Virtual, as the vendor looks to reach out to smaller and more niche resellers.

Headquartered in Atlanta, Georgia, Liquidware Labs provides tools which help customers assess their physical environments and then helps them move to virtual desktops, providing health checks in the process.

Fraser Norman, head of UK operations at Liquidware Labs, said the appointment was based on a desire to reach out to Actual Virtual's niche reseller base.

"As virtual desktops become more prevalent across SMB and the enterprise, more niche resellers are becoming interested in offering these solutions to their customers," he said.

"With this rise of the virtual desktop phenomenon, we required a boutique distributor to complement our current channel, and expand our products into this reseller base. Therefore, we are delighted to welcome Actual Virtual as a Liquidware Labs distributor."

Liquidware Labs already partners with Avnet and Arrow in the UK and across Europe, and this agreement sees Actual Virtual added on to the vendor's existing UK distribution line-up. The vendor has about 40 partners in the UK.

The virtualisation player also said in a statement that it is looking to bring on smaller resellers with the appointment of Actual Virtual to which certain "larger broadline distributors would not even consider providing a credit line".

Simon Greer, managing director at Actual Virtual, said the vendor will make a great fit to its existing vendor base.

"I think it fits nicely with the type of products we have. We have a range of hardware manufacturers that service every level of the market, and this type of solution only adds value to their proposition. So it's a logical step for our partners to be looking at these types of technologies," he said.

He added that he didn't have a number in mind for the partners he has been charged with bringing on, but said he was only looking for resellers with the "right level of focus" on this technology.

Within the partnership, Actual Virtual will provide services such as technical and sales training to its partners.