Xirrus Xcellerates with new partner programme

Three-tier scheme includes customisable content, lead generation and the Xirrus University

Wireless networking vendor Xirrus has announced the launch of its Xcellerate partner programme to bolster its channel growth.

The three-tier programme, which comprises Authorised, Premiere and Elite, offers a range of features which the company says will provide an "easier way to do business".

A digital marketing tool has been introduced alongside a redesigned sales portal which contains a "deal registration through proactive margin" programme.

Xirrus has an internal sales team whose focus is to uncover new opportunities for the lead-generation engine, and a new financial justification tool, Xirrus Edge, is aimed at quantifying the company's value and ROI against its competition.

The network vendor – which recently appointed a number of distributors to boost its European channel focus – has also launched Xirrus University, teaching partners how to sell its products and allowing them to share their insights.

Partners can also access free demo equipment and free access points for passing sales and tech certification.

Jillian Mansolf, chief marketing officer at Xirrus, said: "Our channel partners are an extension of our organisation and deserve the best tools and products available to help ensure the growth of their businesses.

"Our new programme not only changes the entire way we interact with our growing channel to ensure success, it also shows our dedication to ensuring our partners have what they need to succeed on all fronts."