Aerohive taps Westcoast as third UK distributor

Westcoast calls wireless vendor signing a 'massive coup'

Wireless LAN vendor Aerohive has enlisted broadline distributor Westcoast to broaden its UK channel reach.

Westcoast, which will join incumbents Cloud Distribution and Exclusive Networks in Aerohive's UK distribution line-up, said the signing represents a "bold and significant mobility play" for the firm.

“Representing Aerohive in the channel is a massive coup for Westcoast. We’re teaming up with a vendor that has a dazzling reputation for providing innovative and resilient networking solutions," said Westcoast director Alan Hunt.

“It’s a deal which will underscore Westcoast’s mobility capabilities and ambitions while at the same time reaffirming our position as the leading value-added services distributor in the UK and Ireland.”

Raif Mehmet, regional sales director UK for Aerohive Networks, said: "This is a great fit. Westcoast has great expertise in both the education and enterprise sectors which are important to us and also has a terrific new-to-Aerohive set of customers; it is an ideal distribution partner for Aerohive."

Scott Dobon, managing director of Cloud Distribution, was unfazed by news of the arrival of a third distributor.

"Westcoast have been brought on board to address the Apple channel. That is the underlining strategy. They are in a different sector of the market to us. What it will do is probably introduce our hype to new partners," he said.