Apple Watch sales plummet 90 per cent

Apple reports selling 20,000 units a day in the US - still more than Samsung

Apple Watch has been dubbed a "flop" after research flagged up by CRN sister publication The Inquirer suggested US sales have dropped 90 per cent since launch week.

According to research firm Slice Analysis, Apple is now shifting an average of 20,000 units of its hotly anticipated timepiece a day, down from 200,000 a day in its debut week.

Around two thirds of sales were for the lower-end Sports model, whereas Apple has only sold 2,000 of the top-end Edition version of the smartwatch, Slice Analysis found.

Although Slice Analysis appears to have come to the conclusion that Apple's smartwatch foray has fallen flat, Apple Insider have rebuffed the claims, pointing out that during its first week, Apple sold 1.3m units, which it says equates to around a year's worth of FitBit sales.

It also pointed out that even at its lowest point, the Apple Watch is still selling at a higher rate than the Samsung Gear. In fact analyst Canalys reckons Android Wear shipments totalled 720,000 throughout the whole of 2014.

Meanwhile, IHS Technology predicts the Apple Watch will claim 56 per cent of the entire smartwatch market this year.