Cisilion's taxi takeover

VAR brands London cabs to boost brand name among finance, legal and insurance clients

Cisco Gold partner Cisilion has branded two London taxis in a bid to raise its identity in the capital's two financial districts.

The cabs will drive routes around the City and Canary Wharf to ensure they are highly visible to workers in Cisilion's core verticals of finance, insurance and legal. This means they will go past the networking VAR's headquarters in Heron Tower.

Inside, on the underside of the taxis' seats, Cisilion is promoting upcoming breakfast briefings it is holding at the Duck & Waffle restaurant on its current pet topic of collaboration.

The collaboration theme will run for three months, after which Cisilion plans to keep the taxis but tweak the branding inside to promote its next focus architecture, which will be security. A representative confirmed it is also planning to increase the number of branded taxis.

"The taxis strengthen our value proposition of business transformation, and Cisilion as 'The Infrastructure Supporting London'," the firm said. "Inside the taxis, you can find more information about our vertical specific collaboration events that we are running."