ComputerWorld rebrands divisions into 'single entity'
IT group rebrands and restructures its five business units as it targets £30m revenues by 2018
Reseller ComputerWorld has restructured and rebranded as it aims to further unify the individual businesses operating within its group.
Founded in 1995, ComputerWorld consists of five business divisions: ComputerWorld Systems, an IT product transactional-based business; ComputerWorld Solutions, a VAR; ComputerWorld Managed Print Services, a print services firm; ComputerWorld Training Limited, an IT training company; and ComputerWorld Personnel, a recruitment business.
John Armstrong, managing director of ComputerWorld, told CRN the company has now rebranded, with each business unit now operating under the ComputerWorld moniker with a single new logo in a push to bring the separate divisions together.
"The restructure was there to rebrand those businesses together and bring them into a single ComputerWorld entity that would leverage the good stuff being done in each of them and bring them under a single-value proposition," he said.
Armstrong added that the restructure has meant the company has moved from its previous model of having separate account managers for each division, to a single point of entry into the business for customers, which encourages more cross-opportunity between the units.
"A good example is before; a solutions-based project would just purely concentrate on a virtualisation product and just sell that as a single entity, without thinking about the other parts of the business," he said. "Now we are thinking about the full 360 project, so we will do your datacentre project, we will support it via our in-house helpdesk, we will provide contractors if you need them and train your staff."
As well as bringing its businesses under one logo and name, ComputerWorld has also adopted a new tagline - "helping businesses define tomorrow" - which it claims reflects the "personal" touch of the business.
The new logo (pictured right) is claimed to "evoke clarity and a modern approach to IT solutions" with a "fresh" blue palette that is "trustworthy, dependable, secure and responsible". The firm asserts that the typeface "lends a modern, more pronounced look that reduces angles to express ComputerWorld's industry-leading cloud-based expertise".
For its last fiscal year ending December 2014, ComputerWorld hit revenues of £15m, and it is hoping to double this to hit £30m by 2018, according to Armstrong.
The group, which partners with Dell, VMware and Nimble Storage, employs about 70 staff across its offices in Cardiff, Exeter and Yate, in South Gloucestershire.