Tech Data Mobile goes all Zen

Distributor grabs exclusive rights to distribute the ASUS ZenFone range to the UK market

Tech Data Mobile is hoping to capitalise on the growing demand for mobility within the education space with its latest vendor signing.

The distributor has grabbed exclusive distribution rights for the ASUS ZenFone range in the UK – a line of Android smartphones that come in 4in, 5in and 6in Gorilla Glass displays.

According to Tech Data Mobile, the partnership comes at a "critical" time of year, with mobility high on the agenda for schools, and students looking ahead to the new year.

David Brassington, vendor director at Tech Data Mobile, said the deal offers a good opportunity to resellers. "This range is a further valuable and exclusive addition to our portfolio," he said. "It enables our reseller and retailer partners addressing the business, public sector and consumer markets to offer an even greater choice to customers, while taking advantage of our stock-holding, overnight shipment and services capabilities.

"The strength of the ASUS brand and the performance, quality and value of the ZenFone range presents a very good opportunity for resellers to attract new customers and generate incremental revenues," he claimed.

"Tech Data is the only distributor that can offer the entire ASUS mobile range," he added. "That gives resellers the potential to bring together ASUS smartphone, laptop and tablet solutions in promotional bundles and special offers for schools and universities in the peak back-to-school season."